Our team is constantly evaluating new means and new sources for respondent recruitment. It is our goal to engage as many people possible in the survey experience, and leverage numerous means of respondent recruitment.

We maintain quality standards for respondent recruitment and management across three unique sources of respondents; panel, Real-Time Sampling™ and our Affiliate Network.

• Our panel is comprised of willing and interested consumers who have been recruited via the web to join the panel, through a "double-opt-in" process, where their data and other profile information, such as various consumption habits, are stored.
• Real-Time Sampling™ is a sampling method by which survey offers are presented and completed by Internet users without asking them for the commitment of joining a market research panel. Every Internet user who is exposed to a survey solicitation has an equal and random opportunity to complete a survey in the Greenfield Online / Ciao Surveys system based on sample criteria and quota requirements. We believe this non-panel approach opens up and expands the pool of potential survey takers, especially among hard to reach groups.
• When the Greenfield Online, Part of the Toluna Grouppanels and Real-Time Sampling™ cannot meet specific needs, we may leverage an outside supplier to complete the project.

Respondents are treated fairly by Greenfield Online, Part of the Toluna Group, and incentivized to ensure participation, but not encourage "professional respondents."

For a full list of our recruitment and management practices, please visit our FAQ's page