Greenfield Online, Part of the Toluna Group Quality Data Program

At Greenfield Online, Part of the Toluna Group, we understand the significance of quality data and its considerable value when it helps our clients make important business decisions. Our Quality Data Program is a real-time quality control system - a collective series of steps we take that empowers us to proactively weed out untrustworthy respondents and inaccurate answers before they have the chance to affect the final product.

As a data/sample supplier, what sets us apart as a company is not only our commitment to data quality, but our use of technology to ensure that we meet these quality standards. This has not changed since we've conducted our first online project in 1994. We believe that quality and technology go hand in hand, and our investments in technology enable us to accomplish what we can today.

As such, we've developed new technologies like Duplicate Respondent Detection to help us meet the high quality standards our customers deserve.